To find out more, visit uk.norton.com
It feels harder and harder to protect your online privacy. Here's how to do it the
easy way. The internet isn't always a safe space for surfing, streaming or gaming if you don't have the right tools. It seems like there's a new threat to your privacy or a new attempt to harvest your personal data every day – and that's before you consider the other nasties that live online, from fraudsters to malicious software and dodgy downloads.
The good news is that it's never been easier to stay safe and protect your privacy. Here are the key privacy problems for 2025 – and how to beat them.
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how to secure your digital life in 2025: the threats, the tricks and the tools you need
One of the biggest threats to your privacy in 2025 is tracking. Some of the biggest names in tech do it and there's a whole world of more secretive organisations and individuals who'd also like to build up detailed profiles of you.
The most common use of tracking is to target you with advertising, which is why you'll often see social media adverts for things you've recently looked at online. But data harvesting can be dangerous. It can be used by bad actors to profile you without your permission, for identity theft, and to target you with frauds and other scams. And even respectable firms' data profiling can be disastrous if it ends up in a data breach. Such breaches are increasingly common and can be a goldmine for online villains.
One effective way to beat cyber-snooping is to use a VPN, which is a virtual private network. It sets up a safe, secure and private connection between your device – your PC, your phone, your tablet – and a trusted remote server, enabling you to ensure that your data isn't being intercepted. That's particularly important if you're using public Wi-Fi, especially if you want to do things like securely access your online banking when you're out and about. And happily it also makes it harder for sites to annoy you with those targeted ads.
A VPN such as Norton VPN can also disguise your real location, making it much harder for trackers to build accurate profiles of you, and if you go for the With Security version you get a whole security toolkit to protect you from scams and threats and deliver a more secure, private and enjoyable online experience across multiple devices.
Who's snooping on your stuff?
A growing online threat is the use of AI to do dodgy things in online spaces. It's being used to fake everything from photos to real people's voices, and it's being used to write convincing-looking phishing emails, to poison search results and to commit other frauds too. But much like the martial art of judo, you can also use AI against
AI – with good AI helping you identify and block the bad things AI's being used for.
AI-powered space invaders
Norton is at the forefront of this, with AI-powered scam detection in Norton VPN With Security that uses deep analysis to identify cyberthreats, spot attempts to steal your personal data and to quickly identify and neutralise new AI-powered threats before they ever impact you.
In just one month last year, November, Google released over 40 security updates for Android and identified two serious vulnerabilities that were already being exploited online. Android's soaring popularity is great, but it's also made the platform an increasingly popular target for privacy invaders, profile builders, malicious software makers and the usual online fakers and fraudsters.
One of the most common ways Android users are targeted is via apps. Popular apps are copied with convincing impersonators, and other apps harvest much more data than they need to or ought to. And some apps are just shoddy and don't protect
your personal data particularly well, exposing you to data breaches and other
security disasters.
One of the best ways to protect you from that is to have a mobile bodyguard such as Avast Mobile Security for Android. That blocks bad apps from getting on your device in the first place, and it can also alert you if your personal details have featured in a data breach. It blocks phishing links and fraudulent websites, makes sure any public Wi-Fi you use is secure and regularly scans your device to make sure it's safer and more secure. Best of all, it's free.
Android under attack
Beat the blocks
Something we're seeing lots more of lately is geoblocking, which is where a service locks out people from specific countries. We've seen it on news websites and with streaming services, as well as with all kinds of websites from social platforms to shops. If you'd rather sites didn't do that, or don't want your location data to be stored by some faraway firm, you can use a VPN to bypass the blocks and protect your privacy.
With some VPNs, however, there's a cost: speed. That's why it's wise to look for a fast VPN such as Norton VPN, which protects your privacy and enables you to access your favourite content at home and when you're on the move at full speed for
silky-smooth streaming.
A growing online threat is the use of AI to do dodgy things in online spaces. It's being used to fake everything from photos to real people's voices, and it's being used to write convincing-looking phishing emails, to poison search results and to commit other frauds too.
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Whether you use a mobile bodyguard such as Avast Mobile Security or a multi-platform security system like Norton VPN, it's never been easier to fight back against the frauds, stop the scams and keep all your devices safer and more secure.
Click here to find out how Norton makes it easy to protect your privacy, enjoy more secure and private browsing and access your favourite content at home and on the move. And if you're looking for the ultimate protection for Android, click here to get Avast Mobile Security for free.
It feels harder and harder to protect your online privacy. Here's how to do it the
easy way. The internet isn't always a safe space for surfing, streaming or gaming if you don't have the right tools. It seems like there's a new threat to your privacy or a new attempt to harvest your personal data every day – and that's before you consider the other nasties that live online, from fraudsters to malicious software and dodgy downloads.
The good news is that it's never been easier to stay safe and protect your privacy. Here are the key privacy problems for 2025 – and how to beat them.
To find out more, visit uk.norton.com