C
SHARE THIS STORY
Infiniment Coty Paris
MATIN DE JADE 75ml
£195
Buy now
oty, the iconic French beauty company that revolutionised perfumery
with chypre in 1917, is once again set to shake up the world of scent with Infiniment Coty Paris – an exquisite collection of 14 genderless fragrances, each offering a unique olfactory adventure that blends individuality,
sophistication and cutting-edge artistry. With visionary CEO Sue Nabi and creative partner Nicolas Vu at the helm, it’s a landmark launch for the industry. “We needed
to reinvent the niche brand; focus on high concentrations, pure ingredients, minimal chemistry, sustainability, and cutting-edge science,” says Nabi.
Indeed, sustainability has been integral to the project, with Vu’s new Infiniment Coty Paris bottle design crafted to be infinitely refillable and easily stackable, creating something akin to a glass canvas. Vu’s vision includes customers returning their empty vessels to stores, where they will be redistributed to local artists to transform into stunning pieces of art to be auctioned off. What’s more, Coty has partnered with the
1-54 Contemporary African Art Fair in London, commissioning 14 artists to create bespoke bottles inspired by the fragrances.
The collection also telegraphs the power of pushing boundaries and embracing the future of beauty. With its innovative approach, commitment to sustainability, and celebration of artistic expression, Infiniment Coty Paris is set to leave an indelible mark on the face of perfumery.
ARISTO CHYPRE
With notes of deep patchouli softened by the sweet, almost liquor-like sensuality of rose, this scent is instantly captivating and leaves a lasting impression. Part of the rich chypre olfactory family, it centres on chypre and rose, and can last up to 30 hours.
NOTES
rose
Fresh, sweet, powdery and green.
chypre
Earthy, woody, mossy and rich.
Always at the cutting edge of beauty, Coty’s research and development team has developed Molecular Aura – a patent-pending technology that uses a sugar molecule to enhance the diffusion and longevity of the signature scents, slowing down their evaporation profile and extending the scent throughout the day to last up to 30 hours. “It works like a magnet, selectively interacting with a big part of the olfactive ingredients changing their evaporation profile making it possible to find those molecules more significantly at later stages where it’s not possible by natural volatility,” explains Eva Viñas Sanz, Global R&D SVP Fragrances Innovation.
Typically, top notes like citrus evaporate quickly, heart notes such as heavy florals last longer, and base notes like woods and musks linger the longest. Molecular Aura makes this structure obsolete, transforming the fragrance creation process and elevating the user experience.
Mood
NOTES
Mood
GINGER
Spicy and zesty with an aromatic tang
WHITE FLOWERS
Delicate, fresh, floral and sweet
PHOTOGRAPHER: PAUL ZAK
DOP & editor: alex mead
BEAUTY & style DIRECTOR: LISA OXENHAM
SENIOR designer: TREASA BURNS
Project Manager: Lucy white
Producer: daniel gould
STYLIST: fiona de lys
Combining environmentally friendly technologies with artistry, Coty’s new scent collection is an olfactory showstopper
Infiniment Coty Paris: forward-thinking fragrances crafted with flair
Matin de Jade
patchouli
Earthy, rich and musky
Powerful and dazzling, this tuberose-based perfume is crafted for a new era. More than a flower and fragrance, it embodies the essence of charisma, radiating in an opulent accord enriched by notes of chypre and balsam. With a 20% concentration, it also offers an intense aura lasting up to 30 hours.
OR DE MOI
Sponsored Content
WORDS: LISA OXENHAM
Pioneering technology
Upcycled ingredients
Wellness plays a crucial role in the new luxury fragrance line, too. Exploring the
mind-scent connection, Nabi and Vu collaborated with neuroscientific experts to
map the brain’s responses to emotional categories, including sensuality, pleasure, tenderness and self-love. Then, using advanced techniques, they designed each fragrance to trigger specific emotional centres, positively affecting mental well-being and mood.
“For the first time we are beginning to understand from using science how fragrance blends elicit emotions,” says Nabi. “I think fragrances are going to become like skincare to the skin; the way skincare takes care of your skin, fragrance takes care of your emotions. It’s self-care and functional.”
Indeed, its this innovative approach to scents and self-care that sets Infiniment Coty Paris apart. Here, we explore three standout scents from the collection – servicing dawn, noon and dusk – for a tantalising preview of the full olfactory offering.
Self-care through scent
One of the most refreshing fragrances in the collection is Matin de Jade. Imagine being transported to the first light of day in Asia, where the crisp morning air is filled with
an invigorating blend of ginger, bergamot and elegant white flowers. This sharp, cool cologne invites us to seize the day and embrace endless possibilities.
NOTES
Balsam
Warm, resinous and spicy
TUBEROSE
Creamy, heady and intoxicating
Mood
Bergamot
Zingy, citrusy and deliciously fresh
chypre
Earthy, woody, mossy and rich.
The Infiniment Coty Paris collection exemplifies a harmonious blend of art, sustainability and wellness. The concept of infinitely refillable and stackable bottles, transformed into stunning art pieces by local artists, speaks to a commitment to both environmental responsibility and creative expression. This innovative approach sets a new standard in luxury fragrance, promising a unique experience for the mind and senses. Infiniment Coty Paris is available exclusively at Liberty London in the UK, priced at £195 for 75ml. For more information on the collection, visit www.infinimentcoty.com
£195
Infiniment Coty Paris
OR DE MOI 75ml
Buy now
By prioritising quality, performance and science, Nabi and Vu were able to focus on two key objectives: sustainability and transparency. Thanks to their commitment to utilising environmentally friendly technologies, the perfumes now feature upcycled ethanol – a component made by capturing carbon dioxide from factory emissions (instead of traditionally sourced ethanol). Plus, each perfume is housed in keepsake glass bottles and protected by cases made from plant fibres. What’s more, each scent contains only the molecular aura, upcycled ethanol, purified water and concentrated fragrance oil, ensuring maximum impact with minimal ingredients, and reducing reliance on rare or threatened natural sources.
£195
Infiniment Coty Paris
ARISTO CHYPRE 75ml
Buy now
the
SCENT
