cover story featuring gracie abrams
letter editor
from the
Presenting our latest cover star: Gracie Abrams.
Chart-topping singer-songwriter. Grammy nominee. Chanel ambassador. Puppeteer? For our Fall Issue, the pop star took center stage at Bob Baker Marionette Theater, showcasing a smorgasbord of the top fall trends with new puppet friends to match. It's one of my favorite Who What Wear shoots to date—a visual feast of dramatic, fashionable fun. In addition to the cover, we've doubled down on our beauty stories, including all the details on Abrams's makeup and hair look from the shoot and a fascinating deep dive into modern beauty through a historical lens. Since it wouldn't be a Who What Wear issue without some shopping, we've got our guide to this season's key wardrobe updates and profiles on the most noteworthy emerging brands we swear you haven't heard of… yet. If our trend and shopping coverage is any indicator, it's going to be an especially stylish fall.
kat collings
editor in chief
beauty download: gracie abrams
meet fashion's new guard
Every hair and makeup detail from our cover shoot.
Every hair and makeup detail from our cover shoot.
the fall 2024 shopping guide
Get to know the industry's next top designers.
Now Showing:
Gracie Abrams in Fall's Best Looks
The "Close to You" singer talks therapy, female friendships, and performing with Taylor Swift for our September cover.
The Fall 2024 Shopping Guide
Meet Fashion's New Guard
Beauty Download: Gracie Abrams
the cover
on
kristen stewart is calling the shots
The Love Lies Bleeding star joins fellow actor-turned-director Riley Keough in conversation for our March cover.
Get to know the industry's next top designers.
Your short list of the season's key buys.
The Beauty Rewind
The surprising story of red lipstick—past, present, future.
The Beauty Rewind
What Gen Z Wears
The Fall 2024 Shopping Guide
Your short list of the season's key buys.
The Fall 2024 Shopping Guide
Your short list of the season's key buys.
What Gen Z Wears
Prepare to up your style game.
the beauty rewind
The surprising story of red lipstick—past, present, future.
What gen z wears
Prepare to up your style game.
Your short list of the season's key buys.